Bryan L. Baysinger*

Bryan Baysinger helps business leaders protect and grow strong organizations. As a seasoned intellectual property and corporate technology counselor, Bryan assists with a wide variety of commercial issues.

Bryan routinely counsels advertising and marketing business units on usage and clearance and assists in protecting brand assets through trademarks and copyrights. He has years of experience monitoring portfolios and asserting brand rights so that businesses can focus on reaching clients.

In the patent sphere, Bryan assists in capturing organizational knowledge and protecting assets as they develop into cutting-edge products, technologies, and innovations. He has worked alongside top clients and innovators to develop unique income-driven patent portfolios and has extensive technical experience in the areas of computer hardware and software including machine learning and artificial intelligence. He has also worked to develop IP portfolios that organizations can use to raise funds, generate revenue, and defend from copycat products and services.

In the compliance sector, Bryan is versed in training and equipping companies with a privacy-by-design approach. As a certified information privacy professional and software engineer, he utilizes technical understanding to work with executive members in designing robust privacy compliance programs to hedge risk and allow for the broadest business goals. Bryan has personally managed data breach responses and has worked to reduce exposure and risks through effective contracting.

Further corporate technology experience includes corporate legal strategy, sales contracts, cloud contracts (SAAS), technology transactions, procurement contracts, deal negotiations, innovation strategy, licensing, trade secrets, domain name disputes, and financial regulatory compliance.

Outside Maynard Nexsen

Bryan is an avid outdoorsman and athlete.  When Bryan is away from the office you will likely find him with his yellow Labrador Hobbes and wife Erin exploring the beautiful upstate and enjoying what nature has to offer.  Bryan enjoys competition and regularly participates in road races and cycling events. As a member of several run clubs he is an active participant in the fitness community and strives to help improve his life and the lives of others.

Federal Court Representation

• Represented a national telecommunications company in defending against patent infringement claims related to advanced mobile networking technologies.  As lead associate Bryan’s responsibilities included pleadings, responsive motions, and an early drafting of a judgment on the pleadings.  Bryan served an integral role within the joint defense team, defending against a coordinated non practicing entity. The matter was successfully resolved through prudent negotiation prior to escalating costs in a claim construction hearing.

• Represented a middleware software company in exercising its patent portfolio against infringers of its building materials customization software.  A long-time dominant player in the building materials customization space, Bryan’s client faced increased competition and new market entrants that sought to take advantage of their patented technologies.

Patent Trial and Appeal Board

• Defended a software company before the PTAB on an IPR petition. As lead counsel on the case Bryan drafted the preliminary response to the IPR petition. Prior to institution Bryan was capable of negotiating a settlement agreement saving the client large sums and a potential resulting IPR administrative hearing.

Trademark Trial and Appeal Board

• Represented a foreign company in an opposition proceeding. As lead counsel Bryan negotiated terms acceptable to the client and worked an agreement with opposing counsel to amend the description of the goods and services that both saved the client money and registered the mark.

• Represented a start up in the smart apparel industry in an opposition proceeding. As lead counsel Bryan drafted the answer, conducted preliminary case matters, propounded discovery, worked towards a consent agreement.

• Greenville Business Magazine, Legal Elite of the Upstate, 2022 
• IAPP Certified Information Privacy Professional (CIPP/US)
• USPTO,  Patent Pro Bono Attorney (2019,2020)

Trade Secrets: A Rising Battleground, Speaker, April 25, 2018, Agenda