Overview

Brian’s practice mirrors the geographic diversity of the real estate in North Carolina of which his practice focuses.  Be it litigating a loan matter that involved real estate, procuring land use approvals from a municipal board, closing a commercial loan, negotiating a commercial lease, drafting a development agreement, fighting a landlord/tenant dispute, or resolving a title dispute, Brian’s practice touches every aspect of the real estate market.   

A growing economy has seen Brian's practice have a heavy transactional component of late, working on large-scale projects with significant economic impact. In 2021, these projects included a $262M sorting and distribution center creating 451 jobs with UPS, and another $109.4M gene therapy facility that created 209 jobs with Audentes Therapeutics. In 2021, these projects included multiple Amazon facilities, and in 2022, the FedEx distribution center. In 2018, Brian closed seven of what the Triad Business Journal rated as the Triad's Largest Commercial Real Estate transactions.

Named one of the Piedmont Triad’s Forty Leaders under Forty in 2013, Brian has made his mark on the Greensboro Community. Whether it be through his volunteer work with the Greensboro Sports Council, the Greensboro Future Fund, the Greensboro Jaycees, the Wyndham Championship or any of the other various local groups he has been involved with in Greensboro, Brian has done his best to help the community in which he lives. Brian is currently serving as Managing Partner of the Greensboro office location of the firm and as Co-Chair of the firm's recruiting committee. 

Brian’s interests do not stop at just the Greensboro community.  In fact, Brian’s most passionate cause is advocating for families with children on the autism spectrum. As an “Autism Dad” himself, Brian is constantly looking for ways he can get involved to make life easier on families and children living with autism.  This passion has led Brian to become involved with the local autism groups and has taken Brian to Raleigh where he has actively lobbied for autism insurance reform. In 2015, Autism Speaks named Brian as its Parent Advocate of the Year.

On a professional level, Brian has a similarly full plate of involvement.  Brian stays busy by being an active member the National Association of Industrial and Office Properties and the International Council on Shopping Centers.  Brian has also served a long term on the City of Greensboro Board of Adjustment, including a two-year stint as the Board's chair, and has served as the Chair of the North Carolina Bar Association's Land Use and Zoning Council.  This involvement, along with his professional acumen has led to Brian being named an Emerging Legal Leader by Lawyers Weekly and a Rising Star by Super Lawyers.

Community & Professional

  • Past Chairman of the Zoning, Planning, and Land Use Council of the North Carolina Bar Association 
  • North Carolina Bar Association
  • Greensboro Bar Association
  • Greensboro Sports Council
  • Future Fund
  • National Association of Industrial and Office Properties
  • International Counsel of Shopping Centers
  • Greensboro Chamber GROW Committee

Outside Maynard Nexsen

There do not appear to be any sports that do not interest Brian Pearce.  Although his competitive days on the field are behind, Brian Pearce still enjoys kicking the soccer ball around in the Greensboro Adult Soccer leagues.  When not spending his free time with his family or on the soccer field, Brian is often on the trails of Greensboro training for his next marathon. Although not a speed demon or a contender to win any races, Brian loves being known as a “Marathoner,” having finished two marathons with more planned for the future.

Despite the love of sports, Brian enjoys spending the majority of his time outside the office with his wife, being the proud parents of two young children.

You can read his blog here entitled, "Travels with Charlie" where he chronicles: "A Dad's Experience Raising a Healthy, Happy, Little Boy Who Just Happens to Be on the Autism Spectrum."

Experience

Highland Paving Co., LLC v. First Bank, (12-1297) N.C. Court of Appeals - Breach of contract; Quantum Meruit; Constructive Fraud; Unfair and Deceptive Trade Practices

In the matter of the foreclosure of a deed of trust executed by Charles Ray Thomas and wife, Shirley P. Thomas, dated December 16, 2004, recorded in Book 3655, Page 189, Union County, North Carolina Registry, by Stephen A. Lamb, Substitute Trustee, COA 08-287 (2009)

Northwest Property Group, LLC v. Town of Carrboro, et al., NO. COA08-929 (2009)

Recognitions

  • Listed in Best Lawyers in America for Land Use and Zoning Law, 2025; Litigation - Real Estate, 2025;  Real Estate Law, 2025
  • Business North Carolina's Legal Elite in Real Estate, 2018, 2019
  • Martindale-Hubbell "AV" Preeminent Peer Review Rated
  • Named among North Carolina's "Young Guns" by Business North Carolina magazine, 2014, 2017
  • Triad Business Journal's 2013 “40 Leaders Under Forty”
  • North Carolina Super Lawyers® "Rising Star" in Land Use/Zoning, Business Litigation, Real Estate (2012-2013)
  • Named a 2010 “Emerging Legal Leaders” by NC Lawyers Weekly

Media

  • Author, "The NC Property Tax Appeal Process: Great Fun Every Eight Years! (Insert Sarcasm)…", Zoning, Planning and Land Use Section newsletter, NC Bar Association, 2015.
  • Blogger, "Travels with Charlie: A Dad's Experience Raising a Healthy, Happy, Little Boy Who Just Happens to Be on the Autism Spectrum," 2015

Admissions

  • State Bar: North Carolina, Virginia
  • U.S. District Court: North Carolina (Middle, Eastern, Western)
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What is it about your practice that you enjoy most?

I enjoy seeing projects go from undeveloped land to a building that is providing livelihoods for those who work inside it and products that all of us can use and enjoy.

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